The biggest names in the fashion world in Italy have come together to ensure that people can enjoy the designs at Milan Fashion Week for even longer.
Brands including Giorgio Armani and Prada have joined forces and agreed to evenly distribute their shows across the space of one week.
This means that celebrities, image stylists and the world’s press are more likely to stay in town for the whole seven days instead of leaving when the biggest catwalk collections have been previewed.
Good news for smaller fashion brands, fashion labels and fashion designers! Bravo!
The world of hi-street fashion! 